#008 Does the World Need MoreTrees?

We talk to Niki and Alan from MoreTrees. You probably know that carbon dioxide is one of the biggest drivers of climate change and we know we should be playing our part in reducing and negating carbon emissions. MoreTrees is a tree planting app. MoreTrees not only helps offsets your emissions, but it comes with tons of other benefits too. Every tree planted helps the planet & it reduces extreme poverty and combat deforestation.
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Krissie Leyland  0:00

Hello, and welcome to the mindful commerce podcast, a place where we talk to ecommerce brands, service providers and developers who care about protecting our planet. I'm Krissie

Rich Bunker  0:11

& I'm Rich, and we're your hosts. This podcast is an extension of the MindfulCommerce community.

Krissie Leyland  0:18

The MindfulCommerce community is a safe place for ecommerce brands and experts to connect, collaborate and explore opportunities to work together to unleash the power of ecommerce as a force for good.

Rich Bunker  0:30

You can join by going to mindfulcommerce.io and clicking on 'Community'. See you there!

Krissie Leyland  0:36

Today, we're talking to Niki and Alan from MoreTrees. You probably know that carbon dioxide is one of the biggest drivers of climate change and we know we should be playing our part in reducing and negating carbon emissions. So MoreTrees are a tree planting app. MoreTrees not only helps offsets your emissions, but it comes with tons of other benefits too. Every tree planted helps the planet & it reduces extreme poverty and combat deforestation. We're going to be talking about what inspired Niki and Alan to start MoreTrees, how that makes it super easy to offset your carbon for e commerce businesses of all sizes, but also we want to know exactly how offsetting with MoreTrees can help with those four benefits I just mentioned. So, hello to both! How are you?

Niki Tibble  1:33

We're good, thank you. How are you?

Alan Wilson  1:35

Great, thank you.

Krissie Leyland  1:38

Could you start by introducing yourselves and tell us a little bit more about MoreTrees?

Niki Tibble  1:44

Yep, definitely! I'll let Alan go first.

Alan Wilson  1:57

Okay, so background-wise, I'm a "techie"... so about boatloads of software and startups for years. My last startup was called Expandly, and that's an ecommerce platform used by "one man bands" up to global companies like Wilkinson Sword. So it's a multi channel ecommerce system and so that's where my background is: building tech for  ecommerce and other industries.

Niki Tibble  2:30

Yes, and I am Niki. My background is copywriting. I have a copywriting business, writing for all sorts of different sectors. I think the most obscure thing I've written about was calculating your construction overheads. But predominantly, I work with ecommerce platforms, tech, and sellers with their content. So that's my background and I've worked with Alan, on previous projects before. Alan came up with the initial idea.

Alan Wilson  3:03

So originally, I went to a meeting and they were planting trees for every person that attended the meeting. So I thought "That's just a great idea! There's actually companies that plant trees and it's good for the environment." For a meeting, just think of the people that come there for traffic and stuff... I thought actually, that could be a good thing in the future! So then, I told Niki, "I'll get this fantastic idea and get this button in every meeting room around the world. People just come in, press a button, then it all connects to my API, they plant a tree, and it's all gonna be great! And then Nikki said that it's a crap idea.

Niki Tibble  3:47

I did, I'm not going to lie. I thought all I could envision was this big red X Factor style button, where people are just hitting it in meeting rooms... horror stories of disgruntled employees, hitting it 1000s of times. Which you know, would be fantastic for the planet but then these businesses are planting millions of trees unknowingly. But I really, really liked Alan's thinking behind it and I knew as a business owner that I wanted to do more to help the planet. You see things on Netflix, you read the papers, you see in the news all about climate change and you want to do more. But actually knowing what to do, having the time to do it, understanding the different parts was just difficult for a business owner. You know Krissie, it's a hot topic in ecommerce–people are talking about what you can do all the time, but actually, the options aren't always that obvious. So we definitely felt that there was a gap in the market for a tech lead solution to just make it easy for businesses to plant trees and to do something positive for the planet without it costing a lot of money & without it taking up time. But also to open it up so that ecommerce in particular, involve the customer so that when you plant a tree for them, they're actually being told about that tree. Then they get an email telling them about it so that there's no concern that someone saying they're doing something they're not actually doing.

Krissie Leyland  5:18

Yeah, that's really nice. Something you said there made me think... There are lots of different offsetting apps out there now. So when you first had your initial idea was that not the case?

Alan Wilson  5:35

I think that some apps out there offset but I think overall–there's some neat apps as well, there's some really neat carbon calculation apps–but I think it's still a very early fragmented marketplace that is very confusing for a lot of companies and organizations. Wales, within the very small industry as at the moment, is starting to see more of them emerging. I think it's actually quite a very, very early marketplace currently.

Niki Tibble  6:07

The amount of people we speak to say,"Oh I didn't realize something like that existed." So I mean, there are fantastic apps and ways to do it out there but a lot of people don't actually realize that they are out there, which is a problem.

Krissie Leyland  6:21

I agree. Maybe it's because we're involved in it, and so it can pop up. But the thing that I noticed about MoreTrees was like, you work with different projects. So it's obvious where your money is going, if you offset with more trees. But do you want to talk a bit more about the projects that you work with?

Niki Tibble  6:47

To us, it was important that we work with the right tree planting partners. So unfortunately, it's not me and Alan putting on our wellies and grabbing our spades and going and digging in the garden... our garden's not that big. It was important to us that the people that we were partnering with would be the people that our customers would want to partner with. It also meant that, planting trees and offsetting carbonare the primary focu. But actually, there's a lot more that these projects can do to extend the benefits so we make sure that anyone that we're working with on the projects are actually planting trees that are going to be making a difference. They're helping with reforestation, or they're providing agroforestry trees to provide food and sources of income, but also that they're benefiting the local communities. A lot of our projects are in impoverished areas where actually the trees are providing an income, they're teaching these people a skill that they can use, and they're protecting the local area. For example, some of the projects they've got problems with flooding, they're planting the right trees to deal with that. Areas that have suffered deforestation need reforestation to give wildlife places to come back to. So for us, it was a lot more about just picking projects that weren't "just trees": It was actually making a wider impact. It's trees and more.

Krissie Leyland  8:17

Nice. Perfect. It's really interesting to think that planting a tree can help combat poverty. How exactly does it? What are the links? Someone clicks on "offset with more trees" and then what happens?

Niki Tibble  8:40

Yes. You click & you buy your trees. Then at the end of each month, we we pull them all together, and we tell our different partners and projects how many trees. When you go into the platform, it defaults to the most needed tree and the most needed project, but you can also pick a specific project and tree type. So at the end of the month, we collect those together & instruct our tree planting partners. They work with local villagers, educate them and provide them with the tools, the equipment & the knowledge to plant these trees. They also fund forest guards to actually protect the areas and they're there for a while so it's not just a quick plant and run. They're helping them grow these forests and and they don't leave them until they're in the position to want to be able to carry that on themselves. You read the stories & get the feedback from the fields and it makes you feel lucky inside knowing that you're doing so much with just a seed, effectively.

Krissie Leyland  9:43

I love that. It's so nice.

Rich Bunker  9:45

It's so much more than planting trees than you can imagine, to be honest which is great... lovely projects at work. What stands out is your favorite project.

Alan Wilson  9:57

I like Madagascar because of the film... Nikki, you have a favorite, don't you? I think I actually like them all. There is Madagascar and stuff but the ones that do more than the poverty alleviation as well as environment, really strike a chord with me as much. You can buy offsets and as you'll know, those just prevent people from cutting down trees and stuff. They're just not as good as planting a tree and given the income to the farmers as well.

Krissie Leyland  10:42

So something that just has more meaning behind it than just planting a tree.

Alan Wilson  10:47

More meaning and also as I say, the offsets that you can juust pay someone not to cut down a tree can be a verified project... it's great that the trees not being cut down, but it's actually developing more the whole concept. The ethos is getting the more trees out there and actually creating more of these great carbon capture species out there.

Rich Bunker  11:13

Yeah, there's funds out there that support people not knocking down trees and educate them of why it's a good idea not just to cut trees down, as you see fit, willy nilly, yeah.

Alan Wilson  11:28

Yes, it's great. Exactly but also, I do believe more in getting more trees planted. But anything that helps us is the way forward.

Rich Bunker  11:38

Amazing. So how does it work? What's the app? How does does the money get sent to the project and what's the tech involved in in the background?

Alan Wilson  11:51

We've built a platform. So it's not like a sort of front end website or a Shopify store, it's a whole entire platform. We've got a whole process: when we add projects, we add them in our back end, system adds it to the platform and then as a user, you come onto the platform. You can either just quite quickly plant a tree within minutes. If you haven't got any credits in your account, you can pay straight away for that tree–that's one pound a tree–or you can preload credits. You can preload, say 100, and then you can plan them all automatically as well. You can either plan for yourself or other people. If you buy a plan for your customers, you can see right away the plan. You put the name, email, and quantity and then that emails will send the user the certificate. So you can either do that, just manually typing them or you can upload them via CSV or via the API, which we have.

Krissie Leyland  12:52

So for MindfulCommerce–obviously, we already use MoreTrees, but I'm doing it manually at the moment–eventually, we're going to connect it with our payment system.

Rich Bunker  13:10

Yeah, the automation takes the decision out of it. It's done.

Krissie Leyland  13:14

No manual work. So easy.

Niki Tibble  13:19

There's no reason to not plant trees, because it's just done for you. So why wouldn't you do it?

Alan Wilson  13:28

We used to have an API and we have some larger companies already using the API and doing it that way. So that takes a bit of development. We're also developing an app for the app store's at the moment. So we have multiple of them in the pipeline, which won't be that long. We also use a great tool called Zapier and Zapier is fantastic. It's an easy integration tool that connects straight to Shopify, eBay and Zoom as well. So basically you can connect your Shopify store and connect your MoreTree account in minutes. You could prefund your MoreTrees account and then for every order plant a tree or you can see for every order over 50 pounds plant a tree. The scope of it is huge so literally, for every street payment, make a "plant a tree for every invoice" and it just goes on. We have customers who are setting themselves up in minutes. It's incredible. Currently, I get an email every time someone plants. So I wake up in the morning and see all these people planting through the night. They haven't actually planted obviously, it's just the automation of their systems where the process are coming through. So we just got it made quite easy and that Zapier is really, really useful.

Krissie Leyland  14:51

Definitely. I love Zapier.

Alan Wilson  14:55

Nikki, you have one don't you? We have them for people doing mortgage companies and stuff. Do you have a good example of that?

Niki Tibble  15:04

Yeah, we've got this great company and they've just love it. I messaged them the other day and just said, "Oh, how are you getting on? How are you finding it?" And he was like, "We absolutely love it! We've drawn a massive tree in our office (I presume it's on a whiteboard wall) and every time we plant a tree, we go up and write it on it. It's like attending this massive competition in the office. We love it, we just can visually see all these trees. Everyone's running up and writing that they've planted another one." I think it's fantastic.

Krissie Leyland  15:40

What was that? It's if somebody signs up to a mortgage deal, then?

Alan Wilson  15:45

That's what they do. So automatically in their system, someone signs up for a mortgage deal and it automatically plant them a tree. Then the customer gets the emails with the certificate that the tree has been planted as well. It sounds like from what Nikki says, that their senior sales team also flags it on a whiteboard as well.

Krissie Leyland  16:09

I think they can just look at it every day and be like, "look what we've done!" I love it because–obviously me and Niki work together in other means–I received an invoice from Niki and was like "Ooh! I feel good about paying this invoice and planting!"

Niki Tibble  16:27

Every time anyone pays an invoice there, I plant my little tree. It's just little things and it's so much fun because everyone's thinking of different ways that they can plant trees. It's almost become a bit of a competition where people are like "what innovative way can I think that someone planted trees?" Pop quiz winners the other week, for example. There will be different things people come up with, it's like, wow.

Alan Wilson  16:49

I planted 11 trees when Scotland beat England that weekend.

Niki Tibble  16:52

Alan set a Zapier to plant a tree every time it rains, didn't you? And I said, I said good that you're not still in Scotland.

Krissie Leyland  17:09

So what are some of the kind of businesses that you've worked with so far?

Niki Tibble  17:18

With our backgrounds, we have built the platform with ecommerce in mind. So we have lots of online sellers who are either selling by their Shopify, WooCommerce, or any other platform. We've got a lot the typical businesses that we expected when we first set up MoreTrees. I might speak for myself Alan, but I've been amazed at the variety of people that are using it. We've got window cleaners, personal trainers. accounts and what else?

Alan Wilson  17:52

Clothing brands. Ecommerce brands in sustainable clothing. There seems to be so much of them coming up, which is great.

Niki Tibble  18:01

Yeah. People building the fancy garden shed. All sorts. It's just been amazing that so many different people want to get involved for so many different reasons.

Krissie Leyland  18:13

Fancy garden sheds? (laughter)

Rich Bunker  18:23

What will it become when people go back to working in offices? Hmm...

Alan Wilson  18:32

I think one of my first case study business was a company called My Green Christmas. They do Christmas cards and stuff. We didn't know them at all and it was really good. All of a sudden, they were integrated and then we saw these trees going out for every order over 30 pounds. So they effectively help drive their sales so that people pay not that much, but they're really good company and good people. So that was a really good daily sort of case study.

Krissie Leyland  19:09

Yeah. And a big boost I guess during Christmas.

Alan Wilson  19:13

Exactly. They're a young team as well, and they've done fantastically well.

Krissie Leyland  19:19

And I bet Niki, that you're writing case studies.

Niki Tibble  19:22

Yes, which is nice because there's so much to talk about. People want to get involved. You know, people really love using it, and they want to talk about it. They want to share that they're doing it, which is lovely. And then you really do see this viral effect, where you know, we've had a customer who's come to us saying, "Oh, one of your existing customers planted my friend a tree, and they told me about it when we went for coffee, and now I'm planting a tree." So there's an really nice knock-on effect and also then businesses and ecommerce sellers have this amazing platform to encourage their audience to live a more sustainable life. I was speaking to someone on Friday, and their setup setup was a bit a bit complicated. The people they were sending the tree confirmation email to wasn't actually the personnel planting the tree for. So we were batting things backwards or forwards about how they could do it. I said to them all, "Possibly, we could see if we could set it up so that when you planted a tree for someone, they didn't get the email from us saying that they planted the tree." And this person said, "No. I want to tell my customers and show them how easy it is to plant a tree. I want to send them your way, because I want them to find their own trees." I think it's so great that we've got so many brands that actually want to plant trees themselves and they actually want to encourage other people to get on board and do it as well, so that we can all make a bigger impact. Yeah, that's been really nice as well.

Krissie Leyland  20:58

A network of tree planters. A community.

Alan Wilson  21:04

I think it's a network of good people as well. That's been the best part about MoreTrees. We meet so many good, good people, instead of a lot of the harsh realities of what's going on in the world. It's a lot of good people.

Krissie Leyland  21:19

Yeah, it must be really refreshing. We find that, don't we?

Rich Bunker  21:24

A lot of really positive people recently.

Krissie Leyland  21:28

Positive and inspiring, just like you two.

Niki Tibble  21:33

That's the great thing about MindfulCommerce: you have a community of people who are doing something pretty much off their own back, because you know, at the end of the day, currently people don't have to do anything. But there's always people that want to do something for the better good.

Rich Bunker  21:50

I guess there's a social shift for people as well. David Attenborough has been a champion of bringing that to people, especially in the UK's forefront, and wider globally. So hopefully, that is a social shiftand a movement that will stay. People will look after their environment a bit more.

Krissie Leyland  22:15

What a legend. Quick, get him on the podcast.

Niki Tibble  22:21

During a Zoom quiz yesterday, I found out that he's the reason that tennis balls are bright yellow? Something about making them visible on TV. It was either true or false: David Attenborough is the reason those tennis balls are bright, luminous orange or yellow. He is just wonderful in all different ways.

Krissie Leyland  22:50

Every time I see a tennis ball...

Rich Bunker  22:55

Touching on the integrations, you mentioned Zoom, Shopify, WooCommerce... What are the other integrations you've got and is there anything coming up in the pipeline?

Alan Wilson  23:07

The Zoom one. I mean, that's that's a really neat one where people say "for every person who joins the zoom–every attendee for the meeting–will automatically plant a tree." We're finding that more and more popular.

Niki Tibble  23:19

That's the original idea, Alan, your original meeting idea... (laughter)

Alan Wilson  23:22

Exactly. Just virtually, it saves me from having to visit every office in the UK. So I realized my mistake, now Niki. But yeah, this week we've got a new subscription and "auto top up" will be liv. By the end of the month, we will have WooCommerce up live. Shopify and other carts that we're working on will very quickly follow after but, we're going to launch on one foss, which is WooCommerce. Then we have If This Then That (IFTTT) which is another sort of Zapier type API platform, which is great, which we're working on. I mean, ultimately, being a techie, I love that part of it: just making it easy. I love integration and all the amazing ideas you can do with it. So eventually, "every Uber ride, plant a tree", and "everything you spend on your card, plant a tree", etc. They're coming very soon.

Rich Bunker  23:23

Integrating some of the challenging bank tasks. "Deal with your savings, you can plant a tree". There you go.

Alan Wilson  24:40

We need to give you a commission now, for that idea.

Rich Bunker  24:44

It's helping more people.

Alan Wilson  24:46

Exactly, no, it's a good idea.

Rich Bunker  24:52

Is it just you Alan, tapping on your keyboard, coding away or have you got a team

Alan Wilson  24:59

My last app, I built the whole platform initially, and then had raised a couple of million pounds, built a big team and done it that way. So this time, I built an MVP myself to learn how it works–so all the lessons from last time–but then I've got a development team that I use, and I've known for 10 years. I basically paid them to build it. I just architected, designed and worked out how it would work. They've been fantastic. They do the development, Nikki tests it, and then makes it live.

Rich Bunker  25:40

The collective mind is always more efficient.

Alan Wilson  25:43

I mean, the development-wise, it's hard to build a business and develop. That's what I learned from the past. You spend so much time. There's so many talented developers out there. If you can just harness them the right way, then it gets easier. I think what you mentioned about a lot of products out there, competitors are just front end shops and stuff and some of them are even just Shopify stores. So, what we actually have is a platform that is scalable, and can plant hundreds of 1000s of trees a second. Not right now, but we've got the technology there to scale it so that it can plant massive amounts of trees and grow in scale... to large enterprise customers.

Krissie Leyland  26:33

I had one question for Niki, actually. It is probably going back a little bit about the project: Are you looking for more local projects? At the moment I see Madagascar, and other areas, but as we're in the UK... I just wondered.

Niki Tibble  26:54

Yeah, so that's a high, high high on my to do list. We are actively looking for a UK project. The biggest challenge for us is getting that at a price point that people will want to pay for. Currently on MoreTrees, you can plant trees for a pound but obviously, in the UK cost of labor and things like that, it just costs more. So we're just trying to find a project where we can get that price to where, though it will be more than planting a tree in Madagascar, it's still a price that's reasonable and that businesses will actually say "Actually, I'm willing to pay that bit extra to have a UK project" rather than being the difference between 1 pound and 20 pounds. Most people just can't afford to make that that purchase for their customers. So if anyone listening knows of any UK projects that could be a good fit, then please do let us know. Hopefully we could help.

Alan Wilson  27:52

We're very close with a couple.

Niki Tibble  27:55

Yeah, they should be shortly announced, but we're always welcome to more.

Alan Wilson  27:58

That will be up to the customer, then. It'll be up to the individual or business that's using MoreTrees. If you want 20 trees planted, but they're not in the UK, that's fine.... Or if you want one in the UK, and it's a 20 pounds We're trying to get it a lot cheaper than that as wel but it's an understandable labor cost in the UK. So the idea is to give everyone the choice and transparency of what you want to do.

Rich Bunker  28:24

I suppose, yeah. I mean, the idea is to plant more trees and that could be more that you support the project by your donation rather than planting a tree. But it's nice to get that "Oh yeah, I've planted a tree today by buying some item" or "I just want to plant a tree today and given some money to find the tree."

Alan Wilson  28:44

Exactly, I think there is a large scope for different people out there as individuals, small businesses or enterprise businesses. That's what we will provide: the choice of what you want to do, and here are the options for you.

Niki Tibble  29:00

A lot of people have different motivations. So I 've spoken to people who like the fact that it's good for the planet and is offsetting carbon, but actually, they said that they're much more motivated by the poverty alleviation or the wildlife side and things like that. So yeah, it's having a range of projects that suit different people's motivators.

Rich Bunker  29:28

You just mentioned carbon there, and that's something I wanted to ask: Is it obvious how much carbon planting a tree somewhere is offsetting, for like a business if their goal is carbon offsetting? Can they use your platform to basically offset carbon as well as do good planting trees?

Alan Wilson  29:49

We've got some verified carbon credits coming. The tree planting is expensive. Currently it is voluntary, so you can still pass your ISO and everything using MoreTrees. If you're a large company and using it for your scrn... again, it's still voluntary but there's a carbon tax coming out in future as well, so that that could affect that. So we do offer additional carbon credits and in different variety. It's the Woodland Carbon code ones in the UK, so you can buy WCUs, but they start at like 12 pound a credit. So the way we estimate the carbon is by what the partners said they estimate: 300 grams per tree over the life cycle of it. The difference with that: UK WCU has to be verified over the years. Ultimately again, you're paying for scientists. That difference between one pound and 12 pound for a scientist to validate and ensure it has already happened in the past. If you buy it in the UK, and then you have to wait for the five years or so that it is completely validated that the carbon has been sequestered. As opposed to say, planting 12 trees. It is an estimate based on the planting partners. Do they have audited and validation for it but it's not the same as the WCU one.

Krissie Leyland  31:33

I'm just thinking: if I'm an ecommerce business, and I know that my carbon footprint is 'x, y, z'. And then I've started to offset trees with more trees. Is there a way of kind of seeing you know how far you've got to be carbon neutral? or carbon positive?

Alan Wilson  31:58

We have a small calculator. There's obviously some great tools out there and some great tools developing. I'm developing one myself as well. Again, it's that scenario of you've bought a product, and you maybe have brought in Turkey, then you've imported it from Turkey. But also even if you manufacture in Turkey, you've then got the person who's created the cotton... where did that cotton come from and who's the liability of the ownership of that carbon that was used to deliver the cotton there? So I think it's a very early industry as well. Currently, there really isn't a good full carbon calculator tool that is easy to use, and really does understand it because it goes to the massive level.

Krissie Leyland  32:56

What it could do is just estimate what your carbon footprint is and just maybe offset more than you think you need to. Then hopefully, you're at a higher level.

Niki Tibble  33:11

On the platform, when you sign up, there's a dashboard that tells you all your stats. It tells you your estimate of how many trees you planted or gifted and it gives you an estimate of what that is in carbon, according to what our projects have been audited at.

Krissie Leyland  33:30

So based on that, then, what are some milestones that you've reached that you're really proud of?

Niki Tibble  33:39

As you know, when you start a business and you're like, "Oh, god, no one's gonna use it1" then you get your first customer that you don't know... So that was a big milestone, when it wasn't my mom planting a tree. I mean, it happened really quickly. I think it was the next day, wasn't it Alan.

Alan Wilson  33:58

Yeah. I mean, we kept saying, "how long is it gonna be before someone tells someone to tell someone who wants a tree?" Yeah, Nikki's mum's our first customer. So Nikki's mum, when she she planted the first one: it was five o'clock in the 14th of October... then we did a soft, soft launch, wasn't it Niki? Niki's mum posted on Facebook and then 24 and a half hours later, the first person who had no connection with us started planting trees, which is great. So a lot quicker than we thought.

Niki Tibble  34:37

Yeah, that was a nice milestone. And I think the first person that automated a tree without any input from us–we didn't talk them through the setting up, they just went they did it–that was, for me, that was a big milestone to think we've actually created this system where you can just plant trees automatically. And it works and people are doing it without us having to build the tech for them.

Alan Wilson  35:01

That you didn't have to deal with tech? (laughter)

Niki Tibble  35:10

Yeah it was because I didn't have to do any of the tech. That was the actual milestone for me. (laughter)

Krissie Leyland  35:10

Do you get notified when someone does that on their phone?

Niki Tibble  35:17

Yes, we have it popping out whenever trees are planted. And it's getting to the stage where it's like, "I can't cope."

Krissie Leyland  35:26

Really? That's amazing. I'd be like up first.

Rich Bunker  35:38

Yeah, amazing.

Krissie Leyland  35:44

People–what, sorry, were you going to say something?

Alan Wilson  35:47

No, no, no. Just other milestones. I mean, we've planted tons of thousands of thousands of trees. It's just really been, I think, overall it's just a milestone in terms of doing that business that is good. My previous business is great business and ecommerce, but it's about growth, customers and making customers good. But this is just about everything. I think its customers, partners, end customers, our customers... Just everything has just been so great. I think so. I think pushing towards environment has been good, it's just been brilliant.

Niki Tibble  36:23

And it must be like what you two feel with MindfulCommerce, where you've taken something where you're making an actual impact, you know, genuine difference. As opposed to, before obviously copywriting I love and I can bring joy to people at work... but to actually make a positive impact on the planet is just heartwarming.

Alan Wilson  36:45

Actually... just as we've talked, someone just planted 100 trees.

Niki Tibble  36:48


Krissie Leyland  36:48


Rich Bunker  36:49

Well done on that!

Alan Wilson  36:55

We do have a bad news story... On our early days with some test customers. So my Auntie Barbara...

Niki Tibble  37:03

Oh, yeah...

Alan Wilson  37:04

...we asked some people to test that out and then my auntie dedicatedly bought five trees, and then she gives a four star review.

Krissie Leyland  37:21

but Five stars!

Niki Tibble  37:23

She says she doesn't get five stars.

Alan Wilson  37:26

Yes, I replied. So I thought she must have done a mistake. "What are you doing? Why'd you give us four stars?" She was like "I never give a five star son"

Rich Bunker  37:37

She's clearly one of those poeple that's a bit like myself, "there's always room for improvement!"

Alan Wilson  37:43

She's only gonna get a four star Christmas present this year. (laughter) Everyone else's gave us five stars.... But yeah.

Krissie Leyland  38:03

I think we've asked quite a lot. Anything else that you'd like to cover?

Niki Tibble  38:10

No, I don't think so. Alan?

Alan Wilson  38:12

No, no.

Krissie Leyland  38:13

Where can people find you if they have any questions about planting trees with MoreTrees?

Niki Tibble  38:18

So our website is moretrees.eco and there's loads of tons of information on there. And we're always hanging around in live chat, as well.

Krissie Leyland  38:29

Do you have an email? And are you on social media?

Niki Tibble  38:33

Yeah, so the email is team@moretrees.eco and all our social media handles are moretreeshq.

Krissie Leyland  38:41

Perfect. Thank you! There's a question there about how can people get started but I think we've kind of covered that to be honest.

Alan Wilson  38:54

It's just easy. I mean, that's the beauty of it. You can if you want the pre top up credits, you can. You can automate if you just want to buy it there straight, and then it is really, really quick. And Niki has done some nice little User Guide videos and stuff.

Niki Tibble  39:08

Yeah, what we haven't covered is that the process, the sign up is free. Then you can plant trees for yourself. You can either plant the most needy tree and most needy project or you can select the specific tree and project type. Then if you're planting for your customers, you can either do it manually, which is just typing in their name and email address by a spreadsheet. So just Bulk Upload, which is the same details (name and email address) or you can use Alan's wonderful API's and Zapier integrations to do it all automatically. It really is that simple. In fact, we actually have to add in a step to make it harder to plant trees because people were saying, "well, I wasn't ready to plant trees. I didn't know I was going to plant a tree!". Because when you do it for someone else, they get a customized message, which you can tailor in the email settings. People were like "I didn't realize. It was too easy. I hadn't set up my message and I wasn't ready." We had to add another little step saying, "Are you sure?" because people found it too easy. You have to make it harder to plant trees...

Krissie Leyland  40:20

But it's good because it made me personalize the email and I thought, "Oh yeah, this is better." (laughter) Thank you very much. This has been great.

Niki Tibble  40:29

No, thank you.

Alan Wilson  40:29

Thank you, appreciate it.

Niki Tibble  40:32

I mean, I think MindfulCommerce is such a brilliant idea and a great community.

Krissie Leyland  40:37

Thank you! We could we could maybe do an event or something together soon.

Rich Bunker  40:44

We hope you enjoyed the episode today. If you did, you're probably like being in our community. There's a whole host of exciting things going on.

Krissie Leyland  40:51

So don't forget to join by going to mindfulcommerce.io. Click on 'Community' and register from there.

Rich Bunker  40:57

If you liked this episode, please share, leave a review and remember to subscribe.