Co-hosts Krissie and Rich discuss the role of ecommerce and how it can be improved to better protect our natural world. We chat openly and honestly to leaders in ecommerce: brands, merchants, tech solutions, web agencies and freelancers who are on a journey to make change.
With the global increase in demand in ecommerce: with billions of online stores selling and shipping products around the globe, this shift to online sales is a big contributor to climate change. We have one common goal - to build awareness of the social and environmental issues in ecommerce but most importantly to discuss the ways in which we can improve this and be better - together.
We have an opportunity, through education and awareness to influence shoppers, merchants, tech developers and associated industries to be mindful of our environment, social impact and reduce demand on natural resources.
So, here we are! Welcome to the MindfulCommerce podcast.
In this episode, we are re-uploading an event we did in the community. This is an event we hosted in January: 2021-with Okendo, which is a customer review app for Shopify stores, and Brave the Skies & Reverie The Boutique. This event is all about how online stores can create better connections with their customers. We talk about user generated content, influencer marketing, customer reviews and email marketing as well and how you can combine all of those together to create the perfect strategy to connect with your customers on another level. In particular, we talk about this from a perspective of a small brand with not such a big budget.
In this episode I, (Krissie), talk to Saskia and Nico from HeyLow - a creative studio designing and building low-carbon brands. We talk about the disturbing fact that the internet is dirty and every website has a digital carbon footprint. Saskia and Nico reveal some quick and long term wins to create a low carbon brand and website - this episode is fascinating and might completely change your mindset about the internet!